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Digital Growth

We build the conversion, experimentation, and analytics infrastructure that turns product and marketing decisions from guesswork into tested improvements.

Digital Growth overview illustration

A lot of "growth" work stalls because the underlying tracking and experimentation infrastructure isn't there to actually validate what's working. Before we suggest what to test, we make sure you can trust the data telling you whether it worked.

That might mean setting up proper funnel tracking so you can see where users actually drop off, building an A/B testing framework so decisions stop being based on opinion, or engineering specific conversion improvements to a checkout or onboarding flow.

What you get

  • Trustworthy tracking first — before we suggest what to test
  • Structured experimentation — decisions based on tested results, not opinion
  • Engineering-led growth work — built to be tested and iterated on, not one-off tweaks
  • We scale what proves itself — and keep testing the next hypothesis

What's included

How we help with Digital Growth

Each of these can stand alone as a project, or combine into a larger initiative.

Conversion Rate Optimization

Identifying and fixing the specific points in your funnel where users are dropping off.

A/B Testing & Experimentation

Proper experimentation infrastructure so product decisions are based on tested results, not opinion.

Analytics & Funnel Tracking

Accurate, trustworthy tracking of the user journey — the foundation everything else depends on.

Growth Engineering

Engineering-led growth work — landing page systems, referral mechanics, lifecycle automation — built to be tested and iterated on.

How we work

Our approach

The same steps whether it's a single feature or a larger program.

Digital Growth process illustration
01
Audit

Assess your current tracking and identify what's trustworthy versus what isn't yet.

02
Instrument

Fix or build the tracking and experimentation infrastructure needed.

03
Test

Run structured experiments against real hypotheses, not random changes.

04
Scale what works

Build out the changes that proved themselves, and keep testing the next ones.

Technologies we work with

GA4MixpanelSegmentOptimizelyPostHog

Commonly used in

FAQ

Common questions

How soon will we see results?+

This depends heavily on your current traffic volume and how much tracking infrastructure already exists — we'll give you a realistic timeline during discovery rather than a generic promise.

Do you replace our marketing team, or work alongside them?+

Alongside — we handle the engineering and infrastructure side of growth; your marketing team's strategy and creative work stays exactly where it is.

Is this only for eCommerce, or does it apply to SaaS too?+

Both — the underlying discipline (trustworthy tracking, structured experimentation) applies whether the funnel is a checkout or a signup flow.

How do you report on results?+

We'll agree a reporting cadence and format during scoping — typically regular readouts tied to the specific metrics the engagement is meant to move.

Ready to test instead of guess?

Tell us where your funnel is leaking or where you want to run more experiments, and we'll help you figure out what infrastructure you actually need first.

Talk to our team